01Semi-Private Training
Personalized coaching in groups of four or fewer. Three sessions a week, fixed schedule, real progress.
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Tel Aviv · Est. 2015Stronger.
Stronger.
Leaner.
Healthier.
Individualized coaching and semi-private training designed to help busy adults build strength, lose fat, and improve long-term health.
Semi-Private TrainingStrengthMobilityNutritionFat LossLongevity1-on-1 CoachingTel AvivSemi-Private TrainingStrengthMobilityNutritionFat LossLongevity1-on-1 CoachingTel Aviv
01 / Why American Fitness
Coaching, not commerce.
We are not a commercial gym. Every program is built, taught and corrected by a coach who has spent twenty years refining one craft — getting people stronger for life.
Personalized Programming
Every client receives a customized training plan built around their goals, abilities, and limitations.
Small Group Coaching
Train in a focused environment with no more than four people per session.
Nutrition Guidance
Simple, sustainable nutrition coaching designed to fit real life — not crash diets.
Accountability
Consistent support, fixed schedules, and progress tracking so you actually show up.
02 / Results
Measurable change. Quietly delivered.
Fat loss. Strength gains. Improved mobility. The kind of progress you can feel walking into a room — and the kind your bloodwork notices a year from now.
20+
Years coaching
10,000+
Training hours
4
Max per session
3×
Per week, fixed
Fat LossStrengthMobilityConfidence
03 / The Coach
Meet Steve Cohen.
Twenty years. One craft. A former Master Trainer at 24 Hour Fitness in Denver who built American Fitness in the heart of Tel Aviv around a single idea: serious coaching, delivered with patience.
- 20+ years of coaching experience across the US and Israel
- Over 10,000 hours helping clients improve fitness
- Former Master Trainer at 24 Hour Fitness, Denver
- Strength, fat loss, mobility, and long-term health
04 / Programs
Three ways to train.
Every program shares the same standard of coaching — only the format changes.
01
02Personal Training
One-on-one coaching with the depth of attention only private sessions allow. Built around you.
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03Nutrition Coaching
Sustainable nutrition strategies that fit real life — no apps to obsess over, no plans to abandon.
Learn More05 / The Difference
A standard the commercial gym never set.
American Fitness
Commercial Gym
Personalized programming
Coach accountability
Progress tracking
Small group environment
Nutrition guidance
06 / Testimonials
In their words.
I trained with Steve for about five years. I was completely out of shape when I started, and he was extremely patient. He took me from not being able to do anything to having real strength and definition.
Rachel M.
Client, 5 years
01 / 05
07 / FAQ
Common questions.
No. The majority of our clients are not lifelong athletes — they are busy professionals. Every program starts where you are.
Absolutely. Form, movement quality and confidence come first. Load comes after.
A maximum of four. Every client is coached individually inside that group.
Yes. Simple, sustainable strategies built around real life — no apps, no crash diets.
Book a free consultation. We will talk through your goals, your history and which program fits.
08 / Begin
Ready to get started?
Book a free consultation and discover how personalized coaching can help you achieve your goals.