01Semi-Private Training
Personalized coaching in groups of four or fewer. Three sessions a week, fixed schedule, real progress.
App access included — nutrition tracking, progress, attendance, and challenges at no extra cost.
Learn More
Tel Aviv · Est. 2015Stronger.
Stronger.
Leaner.
Healthier.
Individualized coaching and semi-private training designed to help busy adults build strength, lose fat, and improve long-term health.
Semi-Private TrainingStrengthMobilityNutritionFat LossLongevity1-on-1 CoachingTel AvivSemi-Private TrainingStrengthMobilityNutritionFat LossLongevity1-on-1 CoachingTel Aviv
01 / Why American Fitness
Coaching, not commerce.
We are not a commercial gym. Every program is built, taught and corrected by a coach who has spent twenty years refining one craft — getting people stronger for life.
Personalized Programming
Every client receives a customized training plan built around their goals, abilities, and limitations.
Small Group Coaching
Train in a focused environment with no more than four people per session.
Nutrition Guidance
Nutrition coaching included with in-studio training — practical, sustainable, and tracked in the app.
Accountability
Consistent support, fixed schedules, and progress tracking so you actually show up.
02 / Results
Measurable change. Quietly delivered.
Fat loss. Strength gains. Improved mobility. The kind of progress you can feel walking into a room — and the kind your bloodwork notices a year from now.
20+
Years coaching
10,000+
Training hours
4
Max per session
3×
Per week, fixed
Fat LossStrengthMobilityConfidence
03 / Included
Your progress. In your pocket.
Every in-studio membership includes the American Fitness app at no additional cost — one place to follow your training, track your nutrition, and see the progress you're making.
Workout HistoryProgress ChartsNutrition TrackingAttendancePerformance TrackingMonthly Challenges
Included with Semi-Private and Personal Training at no additional cost.
04 / The Coach
Meet Steve Cohen.
Twenty years. One craft. A former Master Trainer at 24 Hour Fitness in Denver who built American Fitness in the heart of Tel Aviv around a single idea: serious coaching, delivered with patience.
- 20+ years of coaching experience across the US and Israel
- Over 10,000 hours helping clients improve fitness
- Former Master Trainer at 24 Hour Fitness, Denver
- Strength, fat loss, mobility, and long-term health
05 / Programs
Two ways to train.
Both formats share the same standard of coaching — only the setting changes.
01
02Personal Training
One-on-one coaching with the depth of attention only private sessions allow. Built around you.
App access included — nutrition tracking, progress, attendance, and challenges at no extra cost.
Learn MoreNutrition coaching is part of in-studio coaching, not a separate program. Semi-Private and Personal Training clients receive nutrition support through the American Fitness app at no additional cost.
06 / The Difference
A standard the commercial gym never set.
American Fitness
Commercial Gym
Personalized programming
Coach accountability
Progress tracking
Small group environment
Nutrition guidance
07 / Google Reviews
In their words.
★★★★★Google Reviews
I first discovered Steve's place by searching for a gym near my home, but I found so much more than that. In addition to being in a great central location, the gym is well-equipped, clean, with great vibes, as well as providing water and towels!. Steve's workout method is excellent, and he makes sure to motivate you by guiding you on the proper way to perform the exercises. What I love the most is that I feel heard and that there is a human being on the other side who genuinely cares about people and their well-being. I highly recommend it!
Andy Voloshin
01 / 05
08 / FAQ
Common questions.
No. The majority of our clients are not lifelong athletes — they are busy professionals. Every program starts where you are.
Absolutely. Form, movement quality and confidence come first. Load comes after.
A maximum of four. Every client is coached individually inside that group.
Yes — for Semi-Private and Personal Training clients. Nutrition support is part of your coaching and is tracked through the American Fitness app, included at no additional cost.
Book a free consultation. We will talk through your goals, your history and which program fits.
09 / Begin
Ready to get started?
Book a free consultation and discover how personalized coaching can help you achieve your goals.